The subjects of branding and corporate culture have been around for years. Books have written about the two subjects, and untold sums are spent each year ascompanies work to define and promote both their internal and external perception. To look at in a certain way, you might say that branding is how the outside world […]
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A friend we know started a business a number of years ago with a single product — an album of Christmas carols played on acoustic guitar, overdubbed to sound like an ensemble. He and a friend recorded the entire album in his living room, called it “A Collection of Favorite Christmas Carols,” and sold over
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Historically, kings employed jesters or fools to amuse and entertain their guests at table and at court. They could sing, play instruments, tell jokes, and make fun of the high and mighty. The tradition was that jesters had license to say things about the king and others that would go unpunished, where trouble could easily
There have been lots of sales books written over the years extolling a multitude of ideas regarding how to overcome objections, plan strategies, and close a deal. All well and good — the greatest product or service in the world won’t make money if it doesn’t get sold to a customer. While businesses range from
Life has improved a little, hasn’t it? The pandemic is winding down, employees are coming back to work, business is picking up… life is getting a tad better. In late November, however, you feel a slight, nagging feeling worming its way into your mind, and despite your best efforts, it won’t leave. It grows stronger
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